Studio Store Direct delivers the key to unlocking powerful new streams of revenue from existing DVD and New Media Video content.

Since their introduction in 1997, DVDs have quickly replaced the VHS cassette tape and gone on to become the fastest growing and most readily adopted new video format in history. The universal acceptance of DVDs has resulted in a major boon for those who market them - primarily Hollywood studios and independent distributors.  All the while, DVDs have remained relatively unchanged and limited to their initial and fundamental purpose – content delivery.  Meanwhile, as convergence of television and internet continues to gain momentum and technology evolves, more and more people are enjoying video entertainment in a wide variety of formats on multiple new electronic devices.  Using proven infomercial methodology, Studio Store Direct (“SSD”) delivers the key to unlocking powerful new streams of revenue from all existing DVD and New Media Video (NMV) content including; internet TV, Cell Phone TV, Video on Demand, Podcasts and others.

The underlying business model for SSD is based upon that of Direct Response Television (DRTV) a $150 Billion industry according to the Electronic Retailing association (ERA), with one major difference--no traditional up-front media cost. The single highest expense and most prohibitive aspect of any consumer marketing campaign is the cost of advertising media.  SSD effectively overcomes this hurdle by bundling shopping programs directly onto DVDs and accompanying NMV while enjoying a “free-ride” into the living rooms of precisely targeted consumers.

SSD brings a seasoned management team that possesses decades of combined experience in the DRTV, Direct-To-Consumer and Entertainment industries.  Collectively, they share a common belief that the SSD model is not only ingenious – but a tremendous, turnkey, value-add for video content providers and distributors: 1. SSD absorbs 100% of the promotional cost/risk, including production, product sourcing, inbound telesales, processing, fulfillment and customer service; and 2. SSD delivers a risk free, substantial revenue stream to its video content partners.

SSD operates through two distinct targets in the new media arena: Hollywood Studios and NMV content Distributors.  Both models take advantage of variable, risk-free distribution and focus on engaging consumers with compelling advertisements that will drive them to toll free phone lines and/or internet websites for ordering.

In the case of Studio-produced films on DVD, viewers simply opt-in to an active SSD icon on the DVD menu screen. This will activate a compelling video shopping program.  Viewers are offered licensed merchandise, additional studio titles, soundtracks, memorabilia and other studio or SSD sourced offerings.  Product is showcased in a highly produced, entertaining and compelling direct response program that SSD produces subject to Studio approval.  For example, a Shrek DVD might offer Shrek-related merchandise or other DreamWorks offerings.  For the Studio marketer, the SSD model grants profitable access to previously unexploited real estate on each outgoing DVD.

With respect to the NMV Distributor, the business model is similar but provides access to proven DRTV content as well.  SSD functions primarily as a programming partner for the NMV Distributor.  Leveraging its vast resources and relationships within the DRTV industry, SSD aggregates and acquires existing, proven, DRTV programs to run within the NMV networks.  In this case, revenue generated through merchandise orders will be divided between SSD and the NMV Distributor.  SSD provides a turn-key, transparent and seamless entry into a revenue producing transactional world. For the use of their DVD and NMV “real estate” SSD partners will receive a risk-free percentage of the promotional profit and complete creative and merchandise approval.